Too Small to Fail
200 Million Media Impressions
A new collaboration between Univision, America’s largest Spanish language media company, Too Small to Fail, a joint initiative of the Clinton Foundation and Next Generation, and Vroom, an initiative of the Bezos Family Foundation, is being developed to provide Hispanic parents and caregivers with positive messages focused on boosting early brain and vocabulary development among Hispanic children under age five. Messages will spark brain-building moments between parents and children, including interactions that improve early language, literacy, numeracy and social-emotional development. The partners will aim to reach Hispanic parents through more than 200 million media impressions that model and reinforce the importance of quality interactions, language-rich parenting and the benefits of bilingualism. At least 100,000 Hispanic families will be engaged directly online, through mobile apps, and at Univision-sponsored community events, with materials and innovative tools to motivate brain-building activities, including talking, singing and reading during everyday routines. By empowering families with actionable information about the science of early childhood, tools to better assess the quality of child care providers, and tips about how to integrate more talking, singing and reading to their children into their daily lives, parents will be better equipped to boost early brain and vocabulary development. This joint effort brings together and expands upon the partners’ existing work, including Pequeños y Valiosos (Young & Valuable), a joint campaign launched in 2014 by Too Small to Fail and Univision and supported by the Heising-Simons Foundation and the David and Lucile Packard Foundation, and Vroom, the Bezos Family Foundation’s science-based initiative.